Ebay in personalisation drive with European redesign roll-out
Online retailer’s new ‘feed’ offers a personalised homepage based on users’s interests and preferences.
View ArticleRetailers miss out on data over distrust
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
View ArticleEBay: 'Marketers cannot afford to miss out on Xmas long-listers'
Study shows more than 150,000 UK searches for Xmas gifts in in May and June.
View ArticleEbay eyes more click-and-collect deals as it looks to humanise e-commerce
Argos deal first of many as eBay looks to the high street for person-to-person interaction.
View ArticleCollection trend gives high street retailers advantage over e-commerce rivals
eBay-Argos deal shows that, for once, online retailers don’t hold all the aces.
View ArticleThe second-hand market: what consumers really want to buy
The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online.
View Article2013: The year in retail
Marketing Week takes a look at the major themes in retail throughout 2013, from the horse meat scandal to the rise of click and collect.
View ArticleRetailers miss out on data over distrust
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
View ArticleHave consumers had enough of stuff?
As people sell their gifts on Christmas Day is it a sign that we have too much stuff?
View ArticleEbay’s mobile and marketing drive sparks revenue spike
Ebay reports strong Q4 with revenue topping $4.35bn (£2.6bn).
View ArticleFake vouchers and how to avoid fraud
Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.
View ArticleThe marketer’s guide to the MINT countries
Why the smartest brands are departing for the MINT countries - Mexico, Indonesia, Nigeria and Turkey.
View ArticleShoppers quicker than brands to adopt new technology
Retailers are adopting new digital channels at an astonishing pace – but for some consumers, that still isn’t fast enough.
View ArticleMake your people your data fortress
Trust in companies’ ability to keep personal data secure is at a 10-year low, so what can brands do to recover public confidence?
View ArticleEBay aims to inspire as it rolls out ‘magazine-style’ revamp
UK marketing director says redesign shifts emphasis from mission shopping to browsing.
View ArticleContent might be sexy but retailers need to strike the right balance between...
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
View ArticleApps falling behind mobile websites in rush to m-commerce
People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.
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